In the essay 'Advertise your Business' the essayist Phineas T. Barnum provides four fundamental essential qualities to adopt to grow business.
According to the writer these abilities will help to grow the
business in long run. The four must have
qualities in any business suggested by Phineas are listed below:
1. Be polite and kind
to your customers
The writer urges that businessman must invest on politeness and kindness along with money in business
because it gives long run return to the businessman. The businesses should not
think of becoming rich overnight cheating the customers. Since customers are God, minor mistakes from
them should be accepted and treat them kindly to make them repeating customer.
In business, quality of the product matters and it plays significant role to
boost any business.
2. Be charitable (परोपकारी)
According to the writer, charitable includes responsibility and happiness. He adds
that duty of rich people is to be kind
to poor. Accumulating money by deceiving people does not mean you are
growing richer. So, the more you help the needy ones the richer inwardly you
become.
3. Do not Blab
Confidentiality (गोप्यता) matters in any business. The success
of business should be kept secret.
4. Preserve your
integrity (ईमानदारी)
Honesty is the heart of success in business. Thus, don't let
the customers doubt on you and the product you sell. If the bond of trust is
lost, customers won't get convinced with you. People who are honest may be poor
but they are respected. So, to get respect one must preserve his/her integrity.