Principles of business communication is from the bbs second year
new course. TU has made the new English course book effective from 2078.
Principles of Effective Business Communication
Effective
business communication requires more than just sharing information and ideas
with others—it means making sure you have the right information and delivering
it in the right way to the right people. For communication to be effective, the
following principles should be considered when communicating with others in
business.
1) Clarity (स्पष्टता)
To be
effective, communication must be both understood and remembered. If somebody doesn’t
understand what is being said, he/she won’t remember it. And if he/she can’t
remember it when it really matters, then there is no point in communicating at
all. That is why make the meaning clear. Don’t be vague or ambiguous (अस्पष्ट) in what you say and don’t expect
others to read your mind. So, clarity is critical to good communication.
2) Conciseness (संक्षिप्तता)
Conciseness
means saying what you need to say in as few words as possible. Clarity is achieved
by saying exactly what you mean—not more, not less. sBeing concise forces you
to think more clearly and present your ideas in a more direct manner. It forces
you to remove everything unnecessary and eliminates any fluff (tongue slip),
and it forces you to prioritize what is really important.
3) Completeness (पूर्णता)
Completeness
means you should communicate everything that your reader/listener needs to know
about a topic.
The message
needs to be complete and balanced. Incomplete messages lead to incomplete
thoughts, incomplete understanding, and incomplete actions. Make sure you take
all components into account before sending a message—visuals, words, messages
and how they’re delivered.
4) Consideration (महत्त्व/ मान/ आदर)
In any
business communication, it is important to treat all parties with due
consideration. Whether you are negotiating an agreement with a client or
dealing with a difficult employee, proper consideration is essential to
conducting business successfully. Always be fair and diplomatic in your
dealings; try to remain calm even when others are being demanding or
unreasonable.
5) Ethical (नैतिक)
When you’re
communicating with business colleagues and customers, it’s important to be
ethical. Ethical communication in business is all about doing what’s right by
your customers, peers, and employees. Always be honest and treat people with
respect. Ethics are an essential aspect of great business relationships—these
fundamental principles form the backbone for clear, complete, concise, and
correct communication in any organization.
6) Courtesy (नम्रता)
A courteous business communicator not only uses polite words, but also does what he or she says and shows gratitude to others. Be accountable for your actions and be there when you say you will be. A courteous communicator is always respectful of others' time and makes a point to thank people who offer help in any way.
